Secrecy surrounds the launch this autumn of the latest version of Abazander’s sales and marketing tool, iSAM.

Known only as version 007, it will include several new features including a unique Footprint tracking tool. Which enables users to go beyond simply tracking who opens and clicks their email marketing. But actually allows them to track their contacts movements across the web, identifying where they go and what they read as they move through their website.

iSAM 007 will be launched at a special, invitation-only event being held near Exeter on September 16.

“It’s all a bit hush-hush at the moment,” said a spokesperson, “but we hope to be able to reveal more details towards the end of the month.”

Abazander’s iSAM system provides all the sales and marketing tools a business needs to generate new clients, extend markets and automate sales and marketing functions to increase effectiveness.

“For small businesses, iSAM delivers the power to increase sales effectiveness and we are confident that these latest enhancements will make it even easier for users to increase sales effectiveness by 100%,” she said.

It’s a web based, multi-user application, giving business managers flexible working conditions and immediate access wherever there is an internet connection. The functions it provides include: a contact, lead and sales manager function; an email marketing system; a website with content manager; and a sales enquiry automation function.