LOST sales leads could be a thing of the past – that’s the view of Rick Timmis of Abazander, a company that’s developed a set of tools enabling business managers to automate many elements of sales and marketing activity.

“Far too many sales leads get put in a pile or lost in an inbox – it’s happening on daily basis and could be costing businesses the chance to emerge successfully from the recession,” he says.

“I believe the answer to streamlining a sales operation lies in ensuring business functions are integrated. Lost sales enquiries and badly managed opportunities could be costing businesses to miss opportunities, thereby damaging their chances of emerging from recession.”
“For small businesses, iSAM delivers the power to increase sales effectiveness and we are confident that the latest enhancements – due to be launched on September 16 - will make it even easier for users to increase sales effectiveness by 100%,” said Rick.
iSAM is a web-based, multi-user application, giving business managers flexible working conditions and immediate access wherever there is an internet connection. The functions it provides include: a contact, lead and sales manager; an email marketing system; a website with content manager; and a sales enquiry automation function.

Rick added: "The launch of iSAM 007 is deliberately timed so that our clients can deploy these tools in the final quarter of 2010, and have a fully operational sales and marketing operation, tuned to accelerate sales from the start of 2011."
Version 007 will include several new features including a unique footprint tracking tool. It enables users to go beyond simply tracking who opens and clicks their email marketing, allowing them to track their contacts movements across the web, identifying where they go and what they read as they move through their website.

“Companies of all shapes and sizes have been forced to evaluate their organisational and management methods during the biggest global recession of our lives.

“Evaluating cost mechanisms has been at the forefront of many minds over these last few months; there are lots of ways business can cut costs and save money but not all of them are that successful.”

And he adds that starting a ‘back to basics’ approach with customer leads and understanding that the first point of contact with potential clients is the key to success could turn companies’ fortunes around.

Instead of cutting costs Rick suggests businesses should be looking at ways to increase chances of new business.

“It’s about making your business functions operate together, so that they provide an intelligent system that can take over current work processes and introduce new ones, streamlining sales development and improving customer service,” added Rick.

For further information about iSAM 007 or the event call us or a chat on 0844 669 7163.